Portfolio
Infographics, job aids, quick reference guides, and visual design work created with Adobe Creative Suite and other design tools.
I create visuals that enhance learning and improve knowledge retention.
Data visualization and information graphics that distill complex information into clear, memorable visuals.
Quick reference guides and performance support tools designed for on-the-job use.
Custom illustrations, icons, and visual elements that enhance eLearning courses and training materials.
Flowcharts, decision trees, and process maps that clarify complex procedures and workflows.
Logo systems, visual identity, color palettes, and brand guidelines that establish a cohesive and recognizable presence across all formats.
Slide decks, pitch visuals, and conference materials designed for clarity, engagement, and visual impact.
A complete brand identity I designed and built independently,
from concept to live storefront.
Loyal Herd is a culture-driven apparel brand rooted in loyalty, intention, and quality over noise. I created every element of this brand from the ground up, including a five-variation logo system, curated color palette, typography hierarchy, product sub-marks, packaging standards, and a comprehensive brand guide that governs all visual and verbal identity.
The same skills behind this work are the ones I bring to my professional design practice every day: visual hierarchy, audience awareness, consistency across formats, and the ability to translate an idea into something that communicates clearly at every touchpoint.
Five core logo variations designed for different contexts, from primary stacked marks to compact social icons. The same approach applies to building consistent visual systems for training programs, course branding, and internal communications.
A curated color palette, typography hierarchy, and detailed usage standards built for consistency across digital, print, and apparel. These are the same foundational skills behind creating cohesive learning experiences that feel intentional and professional.
Two distinct product lines, each with their own sub-marks, packaging guidelines, and garment color strategy tied back to the core brand system. In L&D, this translates to building modular content systems where individual programs maintain their own identity while staying aligned to a broader organizational standard.
A comprehensive brand guide covering voice, tone, photography standards, and visual guardrails. The structure and thinking behind a brand guide is the same discipline used to build style guides for training content, ensuring consistency across teams, facilitators, and delivery formats.
Additional examples of infographics, job aids, and other visual design projects are on the way. In the meantime, I'm happy to share samples directly.